IU agrees to 10-year extension with Adidas

BLOOMINGTON – IU athletics has verbally agreed to a 10-year extension with long-standing apparel partner Adidas, per a source. A finalized agreement should come in the next few weeks. The extension strengthens the relationship between Indiana and the German shoe giant, which has run continuously since 2004. IU last signed an eight-year extension with Adidas in 2016. Exact terms of the agreement remain forthcoming. Indiana’s current deal is worth $53.6 million over eight years. But the evolving nature of the relationship between apparel companies and college athletics departments — in...