How we determined this rating:
Editorial Review: Jul 2022
- Community Feedback: ratings
Blind Survey: May 2022
- AllSides has low or initial confidence in this bias rating.
Unless otherwise noted, this bias rating refers only to online news coverage, not TV, print, or radio content.Learn about our bias rating methods
About Forbes's Bias Rating
Forbes is featured on the AllSides Media Bias Chart™.
Forbes is a news media source with an AllSides Media Bias Rating™ of Center.
Note: This rating is for online content on Forbes.com only. AllSides does not rate the bias of print content.
What a "Center" Rating Means
Sources with an AllSides Media Bias Rating of Center either do not show much predictable media bias, display a balance of articles with left and right biases, or equally balance left and right perspectives.
Center doesn't mean better! A Center media bias rating does not necessarily mean a source is totally unbiased, neutral, perfectly reasonable, or credible, just as Left and Right don't necessarily mean extreme, wrong, unreasonable, or not credible. AllSides encourages people to read outlets across the political spectrum.Learn more about Center ratings
Bias ReviewsWe use multiple methods to analyze sources. Learn how we rate media bias.
- Forbes Rated Center in July 2022 Editorial Review
- Forbes Rated Lean Left in May 2022 Blind Bias Survey
Forbes Rated Center in July 2022 Editorial Review
Forbes was rated Center in a July 2022 Editorial Review by an AllSides expert panel of reviewers on the left, center, and right. After Forbes had recently been rated clearly Lean Left in a Blind Bias Survey, the AllSides team employed an Editorial Review, which allows a smaller group to view a much larger amount of content than a Blind Bias Survey does. The panel was unanimous in issuing a Center rating.
Forbes had a balanced story choice. The team determined that Forbes content is generally Lean Left on social issues, such as abortion and LGBTQ issues, and takes a more center-right, libertarian perspective on economic issues. While some articles had a slight Lean Left bent, other content had clear Lean Right indicators, leading to an overall Center rating for Forbes.
Articles showcasing a Lean Right or Center perspective or story choice included:
- Finally, The Left Is Coming Around On Cash For Rent
- Biden’s Education Department Proposes $85 Billion In New Student Loan Cancelations
- How Obama-Biden Officials Cashed In During The Trump Years
- College Doesn't Have to Be a Rip Off
- State Lawmakers Have Taken Action To Help Veterans, And Congress Is Seeking To Follow Suit
- Content by Editor in Chief Steve Forbes often criticized President Joe Biden's policies and took a center-right stance on economic issues and SCOTUS rulings.
Other articles were more Lean Left, either in story choice or via other bias indicators:
- Most Americans Support Companies Funding Out-Of-State Abortion Access, Poll Finds
- Youth Suicide Attempts Dropped In States With LGBTQ Hate Crime Laws, Study Finds
- Study Shows LGBT Community Overcoming Challenges To Build Wealth Faster
- Two Years After George Floyd, Black Leaders Reflect On Change
- Some articles used the term "abortion rights," which was seen as a Lean Left word choice, as some people do not believe there is a right to abortion.
- Some articles on abortion did not include pro-life voices.
- Article critical of Elon Musk.
Forbes Rated Lean Left in May 2022 Blind Bias Survey
On average, respondents who self-report being Right rated Forbes as Left. Respondents in all other bias categories – Left, Lean Left, Center, and Right – rated Forbes as Lean Left, on average.
Republicans rated Forbes as Left, on average, while Democrats and Independents rated it as Lean Left.
A total of 839 people from across the political spectrum rated the bias of Forbes. The weighted average was -2.78, which is in the Lean Left category, and close to Left. The middle 50% of responses lied between -5.20 (Left) and -1.40.
During a Blind Bias Survey, people from all sides of the political spectrum and a diverse array of ages and geographic locations rate the bias of content from a media outlet blindly, meaning all identifying branding information is removed. Sign up for a Blind Bias Survey here.
Community FeedbackFeedback does not determine ratings, but may trigger deeper review.
As of September 2023, people have voted on the AllSides Media Bias Rating for Forbes. On average, those who disagree with our rating think this source has a Center bias.
Confidence LevelConfidence is determined by how many reviews have been applied and consistency of data.
As of September 2023, AllSides has low or initial confidence in our Center rating for Forbes. If we perform more bias reviews and gather consistent data, this confidence level will increase.
Forbes is an American business magazine. Published eight times a year, it features original articles on topics such as finance, industry, investing, marketing, technology, communications, science, and law. As of 2020, its tagline is "Change The World."
On its Who We Are webpage, (retrieved June 29, 2022), Forbes writes that it is "driving systemic change in business, culture and society." It continues:
Forbes’ key values are purpose, integrity, innovation, respect and being bold. Our employees, just like the global audiences we serve, know that Forbes is the global champion of free-market enterprise and entrepreneurial capitalism.
Under its "Mission" section, Forbes writes that it is focused on "diverersity," "sustainability," and "giving back." Under its "diversity" mission, Forbes writes:
Diversity, equity, and inclusion is a critical focus for Forbes and the entire leadership team. We understand the value and importance of building more diverse teams, while also ensuring we’re creating a more inclusive and equitable workplace together.
Forbes notes that it has developed "a strategic partnership with the Journalism Diversity Fund to create a robust source for diverse editorial interns and entry-level reporters for our UK office," and that it has "continuing partnerships with organizations including the National Association of Black Journalists, Asian American Journalist Association, The Association of LGBTQ Journalists, National Association for Hispanic Journalists and New York Women in Communications."
Forbes says its commitment to diversity also includes "convening communities and leading conversations through live events like the 30/50 Summit to mark International Women’s Day (held internationally in Abu Dhabi), Equal Pay & Equity In Action event, Power Women’s Summit, A Toast to Equity: Reviewing Our Progress and Recommitting to a Fairer Future event, and #CultureTalks." It also notes it has created "a business resource group, Forbes+, to support the LGBTQIA+ employee base. Both of our BRGs, Forbes+ and ForbesBLK are key resources for creating belonging, supporting inclusivity, as well as offering our employees a safe community to amplify their voices, while providing education and programming to Forbes."
Forbes Ownership and FundingFunding and ownership do not influence bias ratings. We rate the bias of content only.
Owner: Forbes Media LLC
In 2014, Forbes Media sold a majority stake to Hong Kong-based Integrated Whale Media Investments. The Forbes family still owns an undisclosed stake. Steve Forbes serves as the Chairman and Editor-in-Chief of Forbes Media. Mike Federle is the current CEO.