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The LA Clippers Are ‘Making Waves’ With Their Brilliant Rebrand

Posted on AllSides February 26th, 2024
From The Center

With a state-of-the-art facility on the verge of opening, the LA Clippers were not done making splashes — or waves. The organization announced Monday a fresh rebrand with the unveiling of a new logo, three unique jerseys, and a sneak peak of the first court that will grace Intuit Dome when the doors open in October. This rebrand comes at a perfect time for the Clippers, who have dedicated the last several years to carving their own path and forming an identity. From the minute owner Steve Ballmer walked through...

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https://forbes.com/sites/shaneyoung/2024/02/26/the-la-clippers-are-making-waves-with-their-brilliant-rebrand

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