Know what your audience thinks of your news reporting and your bias.

Is your news trusted? Is it objective and balanced, or does it show a political bias? AllSides provides tools and systems to provide audience insight and support neutrality, objectivity and balance.

Contact us at for more information or to get started.

Media Bias Audit

How can any news organization reliably provide more objective or balanced news without regularly measuring their content in a robust, credible manner?

AllSides provides the most robust and credible bias audits of media content. Our patented and proprietary system reveals how average Americans perceive the political bias of your news reporting.

The AllSides Media Bias Audit (see sample report) utilizes blind surveys, AI, and expert panel reviews. Our bias audits provide an AllSides Media Bias Rating™ for your media outlet, detailed expert analysis of the ways political bias is present or not present in your news reporting, break-out data showing how different audiences perceive your reporting (political parties and leanings, demographic, regional and more), and recommendations.

With trust in media at all-time lows, and readers stating a desire for unbiased news, news organizations can turn to AllSides for a robust, credible, independent bias review and then utilize AllSides’ technologies, expertise and services to improve its news output.

Certified Balanced Award

AllSides Balance Certification

For news sources that qualify, AllSides provides a public certification and award. The badge can be used on your website and in print publications and marketing materials. It links to a report describing how an AllSides Media Bias Audit™ of your news organization found it does not show partisan political bias in news reporting or that it equally balances left, center and right perspectives.

Journalist and Editor Tools

Practically speaking, day after day, how can journalists provide neutral, objective, fairly balanced news coverage and analysis? Even with the best intentions, we all are biased and vulnerable to filter bubbles and one-sided information that can limit or skew our work.

AllSides has a variety of unique tools that journalists can use every day, as well as systems and training that media companies and editors can utilize or customize for their own needs.

Free tools and services:

Customizable tools and services: