Americans flock to TikTok for news

The share of TikTok users who consume news through the platform has nearly doubled since 2020, according to new Pew Research Center data.

Why it matters: News organizations, business leaders and brands are being forced to evolve and meet audiences where they are in order to break through.

What's happening: The Pew study shows that news consumers have accelerated their shift toward digital channels in the past year.

Americans are roughly twice as likely to say they prefer getting news on digital devices (58%) than television (27%).