How we determined this rating:
Editorial Review: Jul 2023
- Community Feedback: ratings
- AllSides has low or initial confidence in this bias rating.
Unless otherwise noted, this bias rating refers only to online news coverage, not TV, print, or radio content.Learn about our bias rating methods
About UnHerd's Bias Rating
UnHerd is a news media source with an AllSides Media Bias Rating™ of Center.
What a "Center" Rating Means
Sources with an AllSides Media Bias Rating of Center either do not show much predictable media bias, display a balance of articles with left and right biases, or equally balance left and right perspectives.
Center doesn't mean better! A Center media bias rating does not necessarily mean a source is totally unbiased, neutral, perfectly reasonable, or credible, just as Left and Right don't necessarily mean extreme, wrong, unreasonable, or not credible. AllSides encourages people to read outlets across the political spectrum.Learn more about Center ratings
Bias ReviewsWe use multiple methods to analyze sources. Learn how we rate media bias.
UnHerd Rated as Center in AllSides July 2023 Small Group Editorial Review
A small group of AllSides reviewers — one person each with a bias on the left, center, and right — reviewed content from UnHerd for media bias. The team noted that UnHerd demonstrated a distinct editorial voice that did not fit neatly into the Western media landscape/left-right political bias spectrum.
UnHerd did some original reporting, however, it published primarily analysis and opinion content, which were clearly labeled on the site.
UnHerd selected featured photos that appealed to emotions. While the team found some photos implied a different bias than the prose they were presented with, UnHerd’s featured images often appeared to be chosen carefully and sometimes displayed elements of emotionalism or photo bias.
At the time of review, UnHerd frequently covered topics including the Russo-Ukrainian conflict, COVID-19, European and American politics, free speech, sex and gender, postmodernity, capitalism, globalism, and Atlanticism.
Feminist perspectives were prominently featured on UnHerd, but often in ways that broke from traditional modern feminist viewpoints. In an opinion titled “The Perversion of Lesbian Envy,” the writer criticized heterosexuality as a default, and both hetero and homosexual men who have “fetishized the erasure of women.” In another opinion piece, “The Corruption of French Feminism,” the writer claimed the American transgender movement is diluting gender-based movements in France.
UnHerd regularly featured content on NATO and the European Union, often condemning the alliances’ adversaries, but being critical of the bodies themselves, too. In an essay, “The NATO Mindset Leads to War,” the writer criticized NATO for its “rather violent track record,” despite being a self-proclaimed defense alliance. In an analysis, “How the EU Destroyed the Greek Left,” the writer highlighted the failure of Greece’s Left in its 2023 Parliamentary elections, and criticized the European Union for enforcing a “neoliberal order,” but was equally critical of conservative Hungarian Prime Minister, Viktor Orbán.
Also pertinent to NATO and the E.U., UnHerd frequently covered the conflict in Ukraine, criticizing both sides. In an analysis, “The Capitalists are Circling Over Ukraine,” the writer criticized Western governments and corporations like BlackRock and J.P. Morgan for their interests in Ukraine, yet said, “No one would blame Zelenskyy for choosing the lesser of two evils here: Western banks over Russian tanks.”
In an original report titled “The California Militia Ready for Civil War,” UnHerd profiled the rural Shasta County in the far North of California that has become a libertarian stronghold, particularly since the COVID-19 pandemic.
UnHerd Rated as Lean Right in October 2022 Independent Review
Previously, an October 2022 Independent Review returned a bias rating of Lean Right for UnHerd.
Community FeedbackFeedback does not determine ratings, but may trigger deeper review.
As of February 2024, people have voted on the AllSides Media Bias Rating for UnHerd. On average, those who disagree with our rating think this source has a Center bias.
Confidence LevelConfidence is determined by how many reviews have been applied and consistency of data.
As of February 2024, AllSides has low or initial confidence in our Center rating for UnHerd. If we perform more bias reviews and gather consistent data, this confidence level will increase.
UnHerd is a British digital news and opinion outlet founded in July 2017 by English conservative activist Tim Montgomerie, who left UnHerd in September 2018.
UnHerd was initially offered without a paywall, but has since implemented one.
In the “Our Mission” section of UnHerd (retrieved July 11, 2023), the publication claimed to have two main objectives: “to push back against the herd mentality with new and bold thinking, and to provide a platform for otherwise unheard ideas, people and places.” UnHerd said it aims to “identify those things that have been lost, as well as gained, by the liberal world order of the past thirty years” and “strive(s) to be always thoughtful rather than divisive.” UnHerd declared itself not aligned with any political party and to be interested in writers and ideas “from both left and right traditions.”
Third-Party Claims of Bias
Four days after UnHerd’s launch in 2017, Vice criticized the publication, calling founder Montgomerie a “Thatcher fan-boy… funded by an oligarch publishing the kind of people who are generally ‘unheard’ because people edge away from them at parties.” It also criticized UnHerd’s contributors as “a parade of people who already have big media profiles, or are think-tank directors with books out.”