Why 49ers CEO Jed York backed off ‘win the Super Bowl or bust’ mantra

The shame was tied to the standard that had been set. The 49ers went 5-0 in Super Bowls during the dynastic 14-season run they had under the ownership of York’s Hall of Fame uncle, Eddie DeBartolo Jr. And York fully embraced the standard-bearing franchise’s definition of success when he became the CEO and de facto owner in 2010. York’s words were invoked this week because his words last month, even before the 49ers dropped to 0-3 in Super Bowls in his tenure with their 25-22 overtime loss to the Chiefs,...