Online creators steered the conversation on Amber Heard and Johnny Depp and grew their accounts in the process

Haider Ali, a 27-year old YouTuber who had never posted trial content prior to Johnny Depp and Amber Heard's trial, told Insider that at first, he had "zero interest" in the lawsuit.

After watching clips of the trial online, however, Ali found Depp's story to be "relatable." Now, after a month of commenting on aspects of the trial for his YouTube channel Haider Tonight, Ali went from 100 subscribers to 18,000 subscribers during the month of May. He now has 22 million views on his channel.