Business Insider

AllSides Media Bias Rating™: Lean Left
The bias meter value for Business Insider is -2.60. -6 is the furthest "Left" value and 6 is the furthest "Right" value.
Lean Left What does this mean?

How we determined this rating:

  • Independent Review
  • Community Feedback:   ratings
  • Blind Survey: Feb 2022
  • AllSides has medium confidence in this bias rating.

Unless otherwise noted, this bias rating refers only to online news coverage, not TV, print, or radio content.

Learn about our bias rating methods
Business Insider
Business Insider
Bias Rating Lean Left
Type News Media
Region National
Owner Axel Springer SE
Established 2007
Twitter @thisisinsider
Facebook insider
Wikipedia Business Insider
What a Lean Left Bias Rating Means

The source displays media bias in ways that moderately align with liberal, progressive, or left-wing thought and/or policy agendas.

Learn more about Lean Left ratings
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About Business Insider's Bias Rating

Business Insider is featured on the AllSides Media Bias Chart™.

Business Insider is a news media source with an AllSides Media Bias Rating™ of Lean Left.

What a "Lean Left" Rating Means

Sources with an AllSides Media Bias Rating of Lean Left display media bias in ways that moderately align with liberal, progressive, or left-wing thought and/or policy agendas. A Lean Left bias is a moderately liberal rating on the political spectrum.

Learn more about Lean Left ratings

Bias Reviews

We use multiple methods to analyze sources. Learn how we rate media bias.

Insider Rated Lean Left in Feb. 2022 AllSides Blind Bias Survey

People across the political spectrum rated Insider as Lean Left on average in a Feb. 2022 AllSides Blind Bias Survey

This differed from AllSides' rating of Insider as Center and triggered an independent review. AllSides then shifted Insider's rating to Lean Left.

On a scale of -9 to +9, with 0 representing Center, -9 representing furthest Left and +9 representing furthest Right, respondents on average rated Insider as -2.62, putting it in the Lean Left category. The middle 50% of responses lied between -5.56 (Left) and -1.40 (Lean Left).

When normalized, 67% of respondents rated Insider as left of center and 11% rated Insider as right of center. A total of 571 people rated Insider's bias. Respondents self-rated their own bias as Left, Lean Left, Center, Lean Right, and Right. 


When breaking down by respondent bias, on average, people who are Left, Lean Left, and Center rated Insider as Lean Left, and people who are Lean Right and Right rated Insider as Left. 


Democrats and Republicans, on average, rated Insider as Lean Left, while Independents rated Insider as Left, barely.

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Community Feedback

Feedback does not determine ratings, but may trigger deeper review.

As of April 2024, people have voted on the AllSides Media Bias Rating for Business Insider. On average, those who disagree with our rating think this source has a Lean Left bias.

Confidence Level

Confidence is determined by how many reviews have been applied and consistency of data.

As of April 2024, AllSides has medium confidence in our Lean Left rating for Business Insider. An Editorial Review or Blind Bias Survey has affirmed this rating, or multiple reviews have returned differing results. If we perform more bias reviews and gather consistent data, this confidence level will increase.

Additional Information

Past AllSides Media Bias Rating of Insider

AllSides rated Insider as Center prior to Feb. 2022. This initial rating was the result of independent review by AllSides editors and was given with low confidence.

About Insider

Insider, formerly known as Business Insider, is a U.S. business and technology news website launched in February 2009 and based in New York City.

Business Insider Inc.'s name was changed to Insider Inc. in December 2017 as the company switched to publishing general news. 

Business Insider was founded in 2007 by Henry Blodget and Kevin P. Ryan. 

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Business Insider Ownership and Funding

Funding and ownership do not influence bias ratings. We rate the bias of content only.

Owner: Axel Springer SE

Insider is owned by Axel Springer SE, a German digital and popular periodical publishing house and the largest in Europe. Axel Springer also owns Politico. Axel Springer Chief Executive Mathias Döpfner said its employees are expected to support company-wide guiding principals that include "support for a united Europe, Israel’s right to exist and a free-market economy, among others." 

"These values are like a constitution, they apply to every employee of our company,” Mr. Döpfner said. People with a problem with any of the principles “should not work for Axel Springer, very clearly,” he said.

According to Wikipedia, "In 2013, Jeff Bezos led an effort to raise US$5 million for Business Insider Inc. through his investment company Bezos Expeditions. On September 29, 2015, Axel Springer SE announced that it had acquired 88% of the stake in Business Insider Inc. for a reported US$343 million (€306 million). After the purchase, Axel Springer SE held a stake of approximately 97%, and Jeff Bezos held the remaining shares through Bezos Expeditions. As of 2018, Axel Springer owns a 100% stake in Insider Inc." (Retrieved Feb. 2022)

Funding and owenship information last updated Feb. 2022. If you believe needs to be updated, please contact us.

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