Insider media bias rating is Lean Left.

Insider's media bias is Lean Left.

Table of Contents

Insider Rated Lean Left in Feb. 2022 AllSides Blind Bias Survey

People across the political spectrum rated Insider as Lean Left on average in a Feb. 2022 AllSides Blind Bias Survey

This differed from AllSides' rating of Insider as Center and triggered an independent review. AllSides then shifted Insider's rating to Lean Left.

On a scale of -9 to +9, with 0 representing Center, -9 representing furthest Left and +9 representing furthest Right, respondents on average rated Insider as -2.62, putting it in the Lean Left category. The middle 50% of responses lied between -5.56 (Left) and -1.40 (Lean Left).

When normalized, 67% of respondents rated Insider as left of center and 11% rated Insider as right of center. A total of 571 people rated Insider's bias. Respondents self-rated their own bias as Left, Lean Left, Center, Lean Right, and Right. 

When breaking down by respondent bias, on average, people who are Left, Lean Left, and Center rated Insider as Lean Left, and people who are Lean Right and Right rated Insider as Left. 

Democrats and Republicans, on average, rated Insider as Lean Left, while Independents rated Insider as Left, barely.

Back to Top ^

Past AllSides Media Bias Rating of Insider

AllSides rated Insider as Center prior to Feb. 2022. This initial rating was the result of independent review by AllSides editors and was given with low confidence.

Back to Top ^

About Insider

Insider, formerly known as Business Insider, is a U.S. business and technology news website launched in February 2009 and based in New York City.

Business Insider Inc.'s name was changed to Insider Inc. in December 2017 as the company switched to publishing general news. 

Business Insider was founded in 2007 by Henry Blodget and Kevin P. Ryan. 

Back to Top ^

Who Owns and Funds Insider

Insider is owned by Axel Springer SE, a German digital and popular periodical publishing house and the largest in Europe. Axel Springer also owns Politico. Axel Springer Chief Executive Mathias Döpfner said its employees are expected to support company-wide guiding principals that include "support for a united Europe, Israel’s right to exist and a free-market economy, among others." 

"These values are like a constitution, they apply to every employee of our company,” Mr. Döpfner said. People with a problem with any of the principles “should not work for Axel Springer, very clearly,” he said.

According to Wikipedia, "In 2013, Jeff Bezos led an effort to raise US$5 million for Business Insider Inc. through his investment company Bezos Expeditions. On September 29, 2015, Axel Springer SE announced that it had acquired 88% of the stake in Business Insider Inc. for a reported US$343 million (€306 million). After the purchase, Axel Springer SE held a stake of approximately 97%, and Jeff Bezos held the remaining shares through Bezos Expeditions. As of 2018, Axel Springer owns a 100% stake in Insider Inc." (Retrieved Feb. 2022)

Funding and owenship information last updated Feb. 2022. If you believe needs to be updated, please contact us.

Back to Top ^

Authors who have written for Insider

Graham Rapier, Nick Bastone, Sarah Gray, Dave Mosher, David Choi, Mark Matousek, Pamela Engel , and 112 more. See full list. Pamela Engel, Benjamin Goggin, Michelle Mark, Tanya Dua, Ryan Pickrell, Eliza Relman, Bob Bryan, Bill Bostock, Joe Perticone, John Haltiwanger, Benjamin Zhang, Sinéad Baker, Andy Kiersz, Megan Hernbroth, Beatrice Christofaro, Aylin Woodward, Tom Porter, Kate Taylor, Ben Winck, Kelly Mclaughlin, Dana Varinsky, Jake Gabbard, Spencer Alben, Corey Protin, Matthew Stuart, Susanna Heller, Dave Smith, Morgan Mcfall, Lauren Frias, Kevin Webb, Caroline Praderio, Meredith Cash, Troy Wolverton, Rosie Perper, Nick Fernandez, Fabiana Buontempo, Lindsay Dodgson, Katie Warren, Sponsor Post, Travel + Leisure, Paige Leskin, Evening Standard, James Pasley, Ashley Collman, Conner Blake, Will Martin, The Independent, Ifl Science, Frank Olito, Julia Naftulin, Aliza Gulab, Lib Torres, Julie Gerstein, Alexandra Ma, Tom Murray, Sahar Esfandiari, Insider Australia, Kim Renfro, Mack Degeurin, Jacob Shamsian, Nicole Einbinder, Gabbi Shaw, Insider España, Sydney Kramer, Clayton Dyer, Kat Tenbarge, Hilary Brueck, Nico Reyes, Ellen Cranley, Rachel Hosie, Erika Celeste, Lisa Nho, Barbara Corbellini Duarte, Sam Gutierrez, Joe Avella, Ni'Kesia Pannell, Mikhaila Friel, Canela López, Olivia Singh, Ben Mack, Lucy Yang, Isobel Asher Hamilton, Paulina Cachero, Kyle Desiderio, Gab Landsverk, Haven Orecchio, Samantha Grindell, Ciara Appelbaum, Natalie Colarossi, Exa Zim, Sophia Mitrokostas, Alison Millington, Talia Lakritz, Isaac Scher, Connor Perrett, Sophia Ankel, Taylor Ardrey, Margot Harris, Rachel E. Greenspan, Zoë Ettinger, Inyoung Choi, Palmer Haasch, Anneta Konstantinides, Claire Hoeller, Rachel Askinasi, Scott Davis, Kelsey Vlamis, Cheryl Teh, Samara Abramson, Alice Johnston, Tyler Lauletta, Yasmin Garaad, Katie Balevic See less.

This list is provided by It is a beta feature and may not be 100% accurate.