USA TODAY has a Center media bias.
AllSides has consistently rated USA TODAY as having a Center media bias. This means that USA TODAY does not predictably show opinions favoring either end of the political spectrum — conservative or liberal. A Center outlet either doesn't show much bias at all, or its bias leans to the left and right equally at different times. It may also mean the outlet does a good job of portraying both sides equally.
It's important to note that sometimes, a media outlet with a Center rating misses important perspectives. Some believe USA TODAY's editorial pieces have a Lean Left bias.
A 2014 Pew Research Center study, "Where News Audiences Fit on the Political Spectrum" found USA TODAY's audience for political news is roughly evenly distributed across the ideological spectrum.
As of April 2017, the majority of AllSides users who voted agreed with our bias rating of Center. As of July 2016, the average rating of all community feedback (agree and disagree) was Center, but much closer to Leaning Left. While ongoing research continues, the AllSides Media Bias Rating™ for USA TODAY remains Center.
In an AllSides October 2013 Blind Bias Survey, participants rated USA TODAY as dead Center. A Blind Bias Survey is AllSides' most robust media bias rating method. We gather readers from all parts of the political bias spectrum, and have them read and rate articles blindly — without telling them which media outlet it came from. Then, we take the average bias rating of several articles from a given media outlet to arrive at our final bias rating.
Data on USA TODAY's Media Bias Prior to 2013
UCLA's 2005 "Measure of Media Bias" study rated USA TODAY as Lean Left, but most of the AllSides community agrees with the rating of Center.
More About USA TODAY
From USA TODAY's About page: "USA TODAY is a multi-platform news and information media company. Founded in 1982, USA TODAY's mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Through its unique visual storytelling, USA TODAY delivers high-quality and engaging content across print, digital, social and video platforms. An innovator of news and information, USA TODAY reflects the pulse of the nation and serves as the host of the American conversation – today, tomorrow and for decades to follow. USA TODAY and USATODAY.com reach a combined seven million readers daily. USA TODAY is a leader in mobile applications with more than 21 million downloads on mobile devices. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI)."