New York Times phasing out all 3rd-party advertising data

The New York Times will no longer use 3rd-party data to target ads come 2021, executives tell Axios, and it is building out a proprietary first-party data platform.

Why it matters: Third-party data, which is collected from consumers on other websites, is being phased out of the ad ecosystem because it's not considered privacy-friendly.

This has forced several big publications to rely on their own first-party data, or data that they collect directly from their users.
Beginning in July, The Times will begin to offer clients 45 new proprietary...