Streaming Puts Commercials in Movies, Top Series Where Ads Were Once Forbidden

The television industry’s annual “upfront” is usually a place where advertisers get to preview new series and specials, not blockbuster movies, so NBC raised eyebrows Monday when one of the first previews it showed to an audience at Radio City Music Hall was of the coming Universal film “Wicked.” NBCUniversal, chief content officer Donna Langley told the crowd, was “excited to build up our story legacy across film, TV and streaming.” Movies and premium cable series from HBO and Showtime used to be something traditional TV advertisers got their hands...