Women, BIPOC Community Drive Viewer Ratings for Streaming Films, Study Finds

Earlier this year, researchers for UCLA’S Hollywood Diversity Report found that women and BIPOC audiences drove box office numbers in theaters. But, the impact of those demographics doesn’t stop there. The group’s latest Hollywood Diversity Report found that BIPOC audiences and women also drove viewer ratings for at-home streaming films in 2023. For nine of the top 10 releases and 17 of the top 20 ranked by household ratings, women represented the majority of viewers for films such as “You People,” “Murder Mystery 2” and “Leave the World Behind.” Similarly,...