'Corporate bullying': Abrdn CIO slams press' jabs at the company's rebranded name

The press making jabs at the current name of asset manager Abrdn , which was rebranded from 'Standard Life Aberdeen', amounts to "corporate bullying," the firm's chief investment officer Peter Branner said. The firm announced its renaming in April 2021 and has faced consistent ridicule, jokes and jibes in the media since then. In a statement released at the time, the firm said its name was pronounced "Aberdeen", as if the vowels remained included, and that the rebranding marked "the next stage in the reshaping of the business and future-focused...