Consumers outraged after Maybelline pays trans woman Dylan Mulvaney to model its makeup: ‘#BoycottMaybelline’

The ire of conservative consumers has now focused on makeup brand Maybelline for partnering with trans woman and biological male Dylan Mulvaney for a makeup ad last month.

To celebrate Mulvaney’s gender transition and to promote Maybelline makeup, the brand collaborated with the TikTok star on a video featuring the trans woman applying several Maybelline products.

Mulvaney posted the ad to her TikTok account last month.