Note that this media bias rating only refers to the online news at NBCNews.com, not NBC broadcast TV content. AllSides does not rate cable TV or radio bias.
NBC News bias is Lean Left. AllSides finds that NBC News' reporting is consistent with a Lean Left bias; its reporting often omits right-leaning perspectives and generally has a leftward bent, focusing on topics of importance to left-leaning Americans.
Important Note: This page offers a media bias rating for online content on NBCNews.com only. AllSides does not rate the bias of broadcast TV or radio content.
In the 2008 election, NBC News — along with ABC and CBS, two other major broadcast television networks — donated a total of $1,020,816 to the Democratic Party, given by 1,160 employees from all three organizations, according to an analysis by The Washington Examiner of data compiled by the Center for Responsive Politics. Only 193 donations were made to the Republican Party, totaling $142,863.
According to the Examiner, "Among NBC contributors were Saturday Night Live producer Jeffrey Ross, who contributed $500 to Sen. Chris Dodd, D-CN, former NBC Today Show weatherman Willard Scott. who gave $500 to the Republican National Committee, NBC Universal CFO Jennifer Cabalquinto, whose donations to Obama totaled $1,200, and NBC Universal "editor" David Mack, with $250 to Obama and $2,300 McCain."
As of July 2016, a small majority of over 550 AllSides users disagreed with our NBC News bias rating of Lean Left. As of October 2019, a small majority of 5,349 people disagreed out of 9,528 votes; however, when those who disagreed were asked what NBC's bias rating should be, the average of their votes came out to Lean Left.
According to a 2014 Pew Research Study, Where News Audiences Fit on the Political Spectrum, 26% of NBC News consumers are mostly liberal; 36% have mixed views, 14% are mostly conservative and 5% are consistently conservative. NBC News's ideological composition overall "largely mirrors that of the broader public, though conservatives are somewhat underrepresented in its audience relative to their share of all respondents," Pew notes.
More About NBC News
NBC News is the news division of the American broadcast company network NBC. The division under NBC Universal News Group, a subsidiary of media conglomerate NBC Universal. The group's various operations report to the president of NBC News. The company was founded in 1926 for radio, and the first news program in American broadcast television history aired on February 21, 1940. The group's broadcasts are produced and aired from Rockefeller Center, NBC's headquarters in New York City. Meet the Press is the longest-running television series in American history.
Funding, Financing and Ownership
Note: Funding and ownership is not taken into account when determining AllSides Media Bias Ratings. While it's true ownership and financial interests can affect what goes to print, our bias ratings are determined by assessing the bias of content only. We provide financial and ownership information as an FYI to our readers.
Financing and ownership information last updated February 22, 2021. If you think this information is out of date or needs to be updated, please contact us.