Bloomberg's big bet on the power of money
Michael Bloomberg’s prolific spending aims to make him as legitimate and familiar as his rivals. It also confronts two realities: President Trump is out-raising all the other Democrats with ease, and the Democratic National Committee is anemic.
Why it matters: Bloomberg is betting that enough exposure — through a $300m+ ad campaign and a non-traditional run that looks past the early four states — will make him competitive in Super Tuesday, and make all Democrats stronger in the general election.
He’s blowing through cash to create a parallel (or bigger)...