Reform UK Surge Turned a Labour Election Win Into a Tory Wipeout

Those searching for the moment Labour’s election landslide was confirmed should look no further than 3:15 a.m. on Friday. That was when the seat of West Bromwich flipped from Conservative to Labour with a majority of nearly 10,000 — despite Keir Starmer’s party only growing its vote share by four points.

Most of the 27-point drop in Conservative support in the West Midlands seat was likely driven by Reform UK, the insurgent right-wing party led by Nigel Farage, which won 20% of the vote.