A Dec. 2019 editorial review of Newsmax's web content determined the site has a Lean Right bias. AllSides now rates Newsmax's opinion section separately, as its bias differs significantly from its news section. Prior to Dec. 2019, AllSides rated Newsmax overall as Right. While Newsmax publishes a magazine, AllSides provides media bias ratings for web content only.
During our Dec. 2019 editorial review, a multipartisan team of reviewers found Newsmax's bias mostly lies in its story choice, primarily featuring stories that are generally of interest to conservatives. However, as the time of review, Newsmax did feature some stories that may be of interest to those on the left, such as a story about Michelle Obama praising Greta Thunberg. Our reviewers evaluated the types of bias Newsmax displays and found the outlet does not add a lot of spin to its stories nor is its word choice sensationalist; Newsmax's bias largely lies in its story choice. Notably, the site features a substantial amount of news reports from wire sources AllSides rates as Center, such as Retuers and the Associated Press.
Results from AllSides blind bias surveys conducted in Jan. 2013 and March 2013 indicated that Newsmax content was on the border of Lean Right and Right. A 2010 study conducted by Nielson, a media measurement and analysis company, found that Newsmax.com was the most trafficked conservative website, with approximately 4 million unique monthly visitors, making it one of the most influential conservative websites in the nation. Newsmax describes its magazine as one of the largest independent monthlies “with a conservative perspective.”
More About Newsmax
Newsmax Media is a conservative American news media organization founded by Christopher W. Ruddy. Based out of West Palm Beach, Florida, it operates on several platforms including Newsmax.com and Newsmax TV. The company was founded in 1998 and has been fairly consistent in generating positive revenue by targeting an audience of higher-income Baby boomers.