We are confident the AllSides Bias Rating™ for Newsmax is from the right, but it is unclear whether it is a lean right or a right bias. The results from both January 2013 and March 2013 blind surveys indicate that Newsmax is close to the border between these two categories. This makes sense when considering a 2010 study conducted by Nielson, which reported that Newsmax.com had become one of the most influential conservative news sites in the nation. Furthermore, Newsmax describes its magazine as one of the largest independent monthlies “with a conservative perspective.” As of July 2016, a majority of more than 3000 community members disagreed with a bias rating of far right. 18 of those who disagreed gave Newsmax an average bias rating of 34.4, within the range of lean right. Additional research is needed to determine whether the rating should be changed to lean right.
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Newsmax Media is a conservative American news media organization founded by Christopher W. Ruddy. Based out of West Palm Beach, Florida, it operates on several platforms including Newsmax.com, Newsmax magazine and Newsmax TV. The company was founded in 1998 and has been fairly consistent in generating positive revenue by targeting an audience of higher-income Baby boomers.