Lululemon Studio Mirror Community Reacts To Peloton Partnership
Posted on AllSides September 27th, 2023
From The Center
On Wednesday, Lululemon announced a five-year partnership with Peloton that returns Lululemon to its roots as an athletic apparel company, while establishing Peloton as the leader in online digital fitness. Lululemon purchased Mirror from founder Brynn Putnam for $500 million in 2020, at the beginning of the covid pandemic, then changed the name to Lululemon Studio in 2022. Lululemon tried expanding into Bluetooth-connected weights, which did not seem to catch on. Earlier this year, the company added classes from seven partners such as pure barre and AARMY to expand digital...
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