“Climate-friendly” beef could land in a meat aisle near you. Don’t fall for it.

One species accounts for around 10 percent of all global greenhouse gas emissions: the cow.

Every few months, like clockwork, environmental scientists publish a new report on how we can’t limit planetary warming if people in rich countries don’t eat fewer cows and other animals. But meat giant Tyson Foods, in conjunction with the United States Department of Agriculture (USDA), has a different solution: “climate-friendly” beef.