What’s in a name?

As tens of millions of people worldwide have taken to the streets over the past six weeks to pronounce that Black lives matter, corporate America has been nudged into action. But instead of marching alongside protesters, it’s eyeing its own shelves.

Quaker Oats spoke up first, announcing in June that Aunt Jemima, the name and face of the brand’s syrup and pancake mix for more than 130 years, would be no more. The company said in a statement that “while work has been done over the years to update the...