Impossible Foods: Capitalism Is the Most Powerful Lever To Fight Climate Change

"We don't have time to wait for an international consensus on something as disastrous as climate change. We need to employ every single lever at our disposal. And frankly, that includes one of the most powerful levels we have, which is capitalism and consumer choice," says Rachel Konrad, the chief communications officer of Impossible Foods. Reason's Justin Monticello sat down with Konrad at the Consumer Electronics Show in Las Vegas in January of 2020.

Impossible Foods creates plant-based alternatives to meat. Its first product, the Impossible Burger, closely approximates the...