Impeachment Trial Messaging Operation Targets Audiences Outside Senate Chamber

Rep Adam Schiff, D-Calif., the lead House impeachment manager, said Wednesday, "We're trying this case to two juries: the Senate and the American people."

It's not just the prosecutors who are approaching the Senate trial as having two distinct audiences.

Both the managers and the president's defense team have set up messaging operations to repeat their cases for and against impeachment. They know senators are required to listen in the chamber. But the public is also digesting the arguments and catching up on what they missed when they tune in...