Cell phone data, mobile apps and paid media: DNC touts voter-targeting plans

The Democratic National Committee is making new tech investments to bolster its efforts to reach young voters and voters of color in an increasingly fragmented environment, according to a new memo laying out the party’s strategies in the months leading up to the general election.

Bolstered by the over $192 million dollars Democrats have amassed in the first quarter of this year, Democrats have doled out millions to acquire data and new technology to specifically target voters in battleground states and create a “data infrastructure” that can equally be utilized by national and state parties.