Erika Ettin: Bumble bungles ad campaign

In case you don’t know, Bumble is a dating app founded in 2014 by Whitney Wolfe Herd, who was also a co-founder of Tinder. Over the years, it’s been known for its unique approach to online dating, especially with regards to how women interact with potential matches. One of the most distinct features of Bumble is that it requires women to make the first move, or send the first message. This feature was designed to empower women to take the lead in initiating conversations and setting the tone for interactions....