Daily Mail

About Daily Mail's Bias Rating

Daily Mail is featured on the AllSides Media Bias Chart™.

Daily Mail is a news media source with an AllSides Media Bias Rating™ of Right.

What a "Right" Rating Means

Sources with an AllSides Media Bias Rating of Right display media bias in ways that strongly align with conservative, traditional, or right-wing thought and/or policy agendas. A Right bias is the most conservative rating on the political spectrum.

Daily Mail Rated Right in Aug. 2022 Blind Bias Survey

The Daily Mail was rated Right by people across the political spectrum in the Aug. 2022 Blind Bias Survey.

On average, respondents who self-identified as being on the Right rated the Daily Mail as Lean Right. Respondents in all other bias categories – Left, Lean Left, Center, and Lean Right – rated it as Right.

Democrats and Independents rated the Daily Mail as Right, on average, and Republicans rated the Daily Mail as Lean Right.

A total of 771 people from across the political spectrum rated the bias of the Daily Mail. The weighted average was 3.73, which is in the Right category. The middle 50% of responses lied between 1.88 (Lean Right) and 5.42 (Right) – an interquartile range of 3.54.

Aug. 2021 Independent Review Finds Sensationalism

During an August 2021 Independent Review, an AllSides editor noted the Daily Mail has a sensationalist, tabloid bent, often choosing to highlight individual stories that elicit shock or heightened emotions.

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As of September 2023, people have voted on the AllSides Media Bias Rating for Daily Mail. On average, those who disagree with our rating think this source has a Center bias.

As of May 2017, a slight majority of AllSides users who voted on the Right rating agreed. Of those who disagreed, the average rating was on the cusp between a Lean Right and Right bias rating.

As of September 2023, AllSides has high confidence in our Right rating for Daily Mail. Two or more bias reviews have affirmed this rating or the source is transparent about bias.

Additional Information

The Daily Mail is a British daily tabloid newspaper with much of its coverage about entertainment and pop news, and politically is a traditional supporter of Conservatives. It also considers BBC News to have a left bias. It is owned by the Daily Mail and General Trust and is published in London. It was first published in 1896 by the Harmsworth brothers, Alfred and Harold. It is the United Kingdom's second-largest selling daily newspaper after The Sun. In its founding, the Daily Mail was aimed at the literate lower-middle class and had a high volume of advertising revenue. 

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Owner: Daily Mail and General Trust

Daily Mail is owned by Daily Mail and General Trust or DMGT. Lord Rothermere, Jonathan Harmsworth is the chairman of the Board of Directors of DMGT.

Financing and ownership information last updated March 11, 2021 If you think this information is out of date or needs to be updated, please contact us.