Google Taps AI to Show Shoppers How Clothes Fit Different Bodies
Posted on AllSides May 21st, 2024
From The Center
One of the worst parts of online shopping is trying to figure out whether an item of clothing will actually fit. While some brands have begun hiring models with more diverse body types, the process still often requires a leap of faith—or making a lot of returns. Google announced Tuesday that it’s rolling out a new way to tackle the fit guessing problem using generative artificial intelligence. Brands that run ads for women’s or men’s shirts will now have the ability to show shoppers how the products look on dozens...
Some content from this outlet may be limited or behind a paywall.