As clicks dry up for news sites, could Apple’s news app be a lifeline?
Posted on AllSides May 20th, 2024
From The Left
![](https://www.allsides.com/sites/default/files/styles/news_large_image/public/c2462871f6cdaa0cc014ab883b662fc895228f28-1280x961.png?itok=icwxN8fZ)
Daniel Korpai/Unsplash
ANALYSIS
Like many digital publishers, The Daily Beast was struggling at the end of 2023. Facebook, long a primary driver of clicks to the publication, had turned away from news. Search traffic had become increasingly erratic, as Google adjusted its algorithm to combat a flood of AI-powered junk. The site’s paid subscription program had atrophied since Donald Trump left office.
But it had a new lifeline: Apple.
Late last year, the digital news tabloid (where I worked from 2018 to 2021 as a media reporter) entered into Apple’s partnership program, called...