TikTok Returns as Eurovision Song Contest’s Official Entertainment Partner
Posted on AllSides April 4th, 2024
From The Left
TikTok is returning as the official entertainment partner for this year’s Eurovision Song Contest. This marks the social media platform’s third year teaming up with Eurovision, the world’s largest music event. This year’s Song Contest is taking place in Malmö, Sweden, where 37 countries will put their best musical representatives forward in a worldwide song competition. “As the official entertainment partner, TikTok is the go-to destination for all things Eurovision. With exclusive access and behind-the-scenes content, TikTok has reimagined the way the world’s biggest live music event is experienced and...