DeSantis Should Have Used Trump’s Media Strategy

DeSantis may have briefly had some reason to think his approach might work. He had romped to reelection in Florida and was being touted as a Trump-slayer by many a pundit, even snatching the cover of TIME last summer. But unlike past insurgents who rode a wave of free media into real contention — people like John McCain and Howard Dean and Pete Buttigieg — DeSantis stayed in his safe spaces. DeSantis’ stratagem, one he rarely violated, was to stiff the mainstream press and rely on the conservative media establishment...