Advertisers Flee X as Outcry Grows Over Musk’s Endorsement of Antisemitic Post
The blowback over Elon Musk’s endorsement of an antisemitic conspiracy theory on X gathered steam on Friday, as several major advertisers on his social media platform cut off their spending after his comments.
Disney said it was pausing spending on X, as did Lionsgate, the entertainment and film distribution company. Apple, which had been on track to spend $180 million on X last year, also suspended advertising on the platform, a person with knowledge of the situation said. They followed IBM, which cut its spending with X on Thursday.