TikTok is opening its own online U.S. store

TikTok is planning to launch an online retail store in the U.S. version of the app as soon as next month, putting the company in direct competition with e-commerce platforms like Amazon, Shein, and Temu, according to people familiar with the matter.

The new store will be distinct from TikTok’s existing TikTok Shop feature, in which brands pay a small commission to sell their products on the platform. TikTok is purchasing its own inventory as part of the initiative, and will handle things like logistics and customer service. Most of the items, ranging from...