Uber rolls out blue checkmark system for rider verification in Chicago, 11 other cities

Uber will launch a pilot program Thursday in Chicago and 11 other cities around the U.S. to verify riders on the app for increased safety for drivers. The new safety feature means riders using Uber will be verified on the app and have a blue checkmark badge added to their profile for drivers to see, according to a news release. Most accounts will be verified automatically using details already on file, so users won’t have to take any additional steps to become verified. For accounts that aren’t immediately verified, the...