Explore Fairbanks CEO highlights tourism in budget review

Scott McCrea, Explore Fairbanks’ president and chief executive officer, said his organization receives the lion’s share of its funding from the borough and city of Fairbanks bed tax revenue. The city distributes up to $2.25 million each year based on the overall amount collected, while the Assembly appropriates up to 65% of borough bed tax revenue. Explore Fairbanks uses the bulk of its funding for its primary mission: marketing the borough as a year-round tourism destination in both the Lower 48 and international markets. McCrea said direct and indirect marketing...