Amazon to add limited ads to Prime Video starting in early 2024

Amazon.com Inc. AMZN, said Friday it will add limited advertising to its Prime Video product starting in early 2024. The company said the move is aimed at enabling it to continue investing in “compelling content.” “We aim to have meaningfully fewer ads than linear TV and other streaming TV providers,” the company said in a blog post. Ads will be introduced in the U.S., U.K., Germany, and Canada in early 2024, followed by France, Italy, Spain, Mexico, and Australia later in the year. U.S. consumers can pay an extra $2.99...