See Local News
Get Balanced News From Your U.S. State.
See Local News
See all locals

Who Is Alissa Heinerscheid? Bud Light's VP of Marketing Amid Trans Debate

Posted on AllSides April 13th, 2023
From The Center

After the backlash from right-wing and conservative customers following the company's decision to give trans activist and influencer Dylan Mulvaney a sponsorship deal, critics have pointed at Bud Light's Vice President Alissa Heinerscheid's vision for the company as responsible for the brand's recent move.

Heinerscheid, who in July 2022 became the first woman to lead Bud Light—"the largest beer brand in the industry," as her LinkedIn reads—in the company's 40-year history, said that her mandate at the company, from the very beginning, was to evolve the brand and make it more inclusive....

Read full story
Some content from this outlet may be limited or behind a paywall.

More News about Business from the Left, Center and Right

From the Left

From the Center

From the Right