GM and Ford, Driving to Beat Tesla, Turn on Each Other
Mary Barra, General Motors Co.’s chief executive, spent weeks preparing for an onstage unveiling of the electric Chevrolet Silverado, GM’s big play in the fledgling market for battery-powered pickup trucks.
Ten miles away at Ford F -0.18%▼ Motor Co.’s headquarters, executives were plotting a pre-emptive public-relations strike, said people familiar with the plan. The day before Ms. Barra’s presentation in January, Ford said it would double factory capacity for its F-150 Lightning electric truck, citing overwhelming demand. Ford shares surged 12% that day.