GM and Ford, Driving to Beat Tesla, Turn on Each Other

Posted on AllSides June 20th, 2022
From The Center
PHOTO ILLUSTRATION BY ELENA SCOTTI/THE WALL STREET JOURNAL; PAUL SANCYA/AP; GM/REUTERS; ISTOCK

Mary Barra, General Motors Co.’s chief executive, spent weeks preparing for an onstage unveiling of the electric Chevrolet Silverado, GM’s big play in the fledgling market for battery-powered pickup trucks.

Ten miles away at Ford F -0.18%▼ Motor Co.’s headquarters, executives were plotting a pre-emptive public-relations strike, said people familiar with the plan. The day before Ms. Barra’s presentation in January, Ford said it would double factory capacity for its F-150 Lightning electric truck, citing overwhelming demand. Ford shares surged 12% that day.

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https://www.wsj.com/articles/gm-ford-tesla-electric-ev-lighning-silverado-11655408382

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