Will the disappearing jobs in tech and media ever come back?

When the economy gets worse, companies cut their advertising budgets. This truism has played out throughout the last year as economists have nagged about a potential US recession.

Companies dependent on advertising revenue, including some of the largest firms in Silicon Valley, have felt the brunt of this pull-back. After experiencing 25% growth in 2021 fueled by pandemic internet usage, the US digital ad market grew less than 10% in 2022, according to data shared with Quartz from the market research firm Insider Intelligence. This pace of growth is more...