Forbes’s AllSides Media Bias Rating™ was rated as Lean Left in our May 2022 AllSides Blind Bias Survey. Following an Editorial Review, which allows an AllSides panel to review a larger swath of content, AllSides decided to keep Forbes’s rating as Center.
On average, respondents to the Blind Bias Survey who self-reported being Right rated Forbes as Left. Respondents in all other bias categories – Left, Lean Left, Center, and Right – rated Forbes as Lean Left, on average.
Republicans rated Forbes as Left, on average, while Democrats and Independents rated it as Lean Left.
On a scale of -9 to +9 with 0 representing Center, respondents on average rated Forbes as -2.78, which is solidly in the Lean Left category.
Forbes Rated Center in Editorial Review
The Blind Survey results, which differed from our rating of Center for Forbes, triggered a full Editorial Review by an AllSides expert panel of people on the left, center, and right. Editorial Reviews allow the panel to assess much more content from a media outlet than a Blind Bias Survey does. The panel decided Center is still the best rating for Forbes.
The panel noted that Forbes had a balanced story choice, and determined that Forbes content is generally Lean Left on social issues, such as abortion and LGBTQ issues, and takes a more center-right, libertarian perspective on economic issues. While some articles had a slight Lean Left bent, other content had clear Lean Right indicators, leading to an overall Center rating for Forbes.
Breaking Down Forbes Blind Bias Survey Results
A total of 839 respondents from across the political spectrum – people who identified as Left, Lean Left, Center, Lean Right, or Right – rated the media bias of Forbes.
When normalized, 75% of respondents rated Forbes as left of center (37% Left, 38% Lean Left), 11% rated it as in the exact center, and 15% rated it as right of center (5% Right, 9% Lean Right).
This was the first time AllSides conducted a Blind Bias Survey for Forbes.
Support Media Bias Ratings! Our media bias research relies on the generosity of Sustaining Members. If you benefit from our media bias ratings, please consider becoming a Sustaining Member or making a one-time contribution to support our work.