Hinge and Tinder to Roll Out AI ‘Wingmen’ to Help Users Create Profiles, Message Matches

Match Group, the company that owns dating apps Hinge and Tinder, will soon be rolling out AI “wingmen” to help users create profiles and chat with matches, according to The Guardian (Left bias).

The Details: The new AI 'wingmen' bots will be used to help users select their most appealing pictures, write messages to matches, and offer “effective coaching for struggling users.” 

For Context: Over 60.5 million Americans use dating apps. Match Group’s head of trust and safety, Yoel Roth, previously told Financial Times (Center bias) that AI features will also help in promoting more respectful and safer dating experiences, especially for men. Over the past few years, media across the spectrum have reported on the decline of dating apps, with some citing burnout of female users and the alienation of moderate and conservative users as possible reasons.

How the Media Covered It: The Guardian highlighted the concerns raised by academics worried about the impact AI could have on authenticity and mental health in online dating. The New York Post (Lean Right) synthesized Roth’s previous comments to Financial Times with expert perspectives reported by The Guardian.

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