Freelancers are getting buried with 'soulless' AI slop cleanup: 'It's a shame we need to do it'

Lisa, a freelance graphic designer based in Spain, noticed a shift in her work after the release of ChatGPT in 2022. She went from receiving slow one-off jobs creating logos and packaging to an onslaught of requests asking her to fix versions that were generated by artificial intelligence – from sharpening fuzzy images for printing to turning flawed designs into usable files.

By 2025, Lisa, who asked not to be fully named to avoid solicitations, said 90% of her incoming logo and packaging design requests required cleaning up AI-generated content, work that accounted for 60% to 70% of her annual income...