Biden risks black eye with new aggressive plan to beat Trump at his own game

President Joe Biden is taking a more aggressive approach in his campaign ads in his race this time around against presumptive Republican nominee former President Donald Trump. 

While this year’s general election may have the same candidates as in 2020, Biden’s campaign ads this year are more aggressive in their anti-Trump sentiment than in 2020. Four years ago, Biden tried to put himself above political squabbling, but now he’s attacked Trump on some personal matters.

“As long as he can do it with humor in a way that’s very on-brand for Biden, it can be effective,” said Alex Conant, who served as an adviser to Sen. Marco Rubio (R-FL) during his race for the presidency during the 2016 election. “The risk with the strategy is that Trump’s a good counterpuncher. If you’re going to take the low road with Trump, he knows that path better than anyone.”

Following his very political State of the Union address, where Biden refused to call Trump by name but rather as his “predecessor,” he quadrupled his ad spending.

When Biden took office in 2021, he broke the record set by Trump for the oldest President to be inaugurated. Trump is only four years younger, and Biden, 81, has tried to stay ahead of jabs at his age.