Headline Roundup • October 22nd, 2024
Musk-Backed Republican PACs Publish Misleading "Progress 2028" and Israel Ads
2024 Presidential Election,Kamala Harris,Donald Trump,Misinformation,Campaign Ads,Israel Hamas Violence,Project 2025
Summary from the AllSides News Team
After Elon Musk and other donors reportedly gave over $100 million to a political group, the group funded swing state ads featuring misleading Kamala Harris policy positions.
Progress 2028: OpenSecrets (Center bias) reported on Thursday that a nonprofit called Building America's Future coordinated a "dark money network" to publish ads about a supposed progressive policy platform called "Progress 2028." The ads lead to a website that appears to support Harris for the presidency, but lists several policy positions Harris does not presently support, including banning fracking and opening Medicaid to unauthorized immigrants. Building America's Future registered "Progress 2028" as a fictitious name in Virginia.
Israel Ads: Last Tuesday, HuffPost (Left) reported that Building America's Future had targeted Muslim and Jewish voters with conflicting messages that Harris is pro-Israel and anti-Israel, respectively.
How the Media Covered It: Both stories were covered by many left outlets and some in the center. ZeroHedge (Lean Right) covered the pro-Israel ads in September, but AllSides could not find coverage of the latest developments from the right. Outlets on the left used sensational language to describe the financial details, writing that Building America's Future was "pouring money" into an "advertising blitz." Jewish Insider (Center) said one of the ads used "antisemitic tropes" by mentioning Harris' husband Doug Emhoff's Jewish faith.
AllSides Weighs In: AllSides published an article detailing the activity of Building America's Future to give our readers a clear and balanced picture of what happened.
Featured Coverage of this Story

Justin Sullivan/Getty Images
An initiative called Progress 2028 that purports to be Kamala Harris’ liberal counter to the conservative Heritage Foundation’s Project 2025 is actually run by a dark money network supporting former President Donald Trump.
Building America’s Future, the dark money group at the helm of the network, has steered money to a constellation of groups and initiatives boosting Trump’s agenda and spreading messaging aimed at chipping away voters from Harris. The dark money group reportedly received over $100 million in funding from billionaire Elon Musk, along with other donors, the New...

JIM WATSON/AFP Getty Images
A super PAC engaged in a cynical two-step designed to simultaneously discourage Arab American and Jewish voters by advertising contrasting messages about Vice President Kamala Harris’ Middle East policies is being funded by a dark-money group that is bankrolled by right-wing tech and auto industry billionaire Elon Musk, according to a financial disclosure made public on Tuesday.
Here’s how it works: In areas of Michigan with large numbers of Arab and Muslim voters, Future Coalition PAC is running digital ads about how Vice President Kamala Harris is a staunch and unyielding supporter of...

AP
Did you just get catfished by a political ad? If you have been scrolling on Facebook or Instagram lately, maybe.
A group called "Progress 2028" has paid for Facebook and Instagram ads that give the impression that they’re promoting Vice President Kamala Harris’ agenda on polarizing issues, including immigration, gun control and hydraulic fracturing aka fracking. But the Harris campaign isn’t behind the ads, and they distort her platform.
"Did you know?" one ad reads, alongside a picture of Harris smiling and holding a microphone. "A national, mandatory buy-back program means fewer guns &...
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