Seattle Reign FC enter 2024 season with new branding and new players

The “O.L. Reign” unveiled new branding at the beginning of the year and are now “Seattle Reign FC.” The transformation is a throwback to the club’s original name and crest, which features the popular crown now in gold. The team played its inaugural season with similar branding in 2013. Michelle Haines, VP of marketing and ticketing with Seattle Reign FC, led the change along with what she called a “village of professionals” to make the re-branding happen in a short amount of time. “Part of what moved it forward is...