Worst. Olympics. Ever.

Ten days ago, this newsletter noted that the opening days of the Genocide Games — er, the 2022 Winter Olympics in Beijing — had generated a “cataclysmic loss of audience” for NBC. Over the past week or so, the audience size hasn’t gotten any better — and it’s not just here in the United States:

Television ratings for the Beijing Olympics are off by 50 percent from PyeongChang levels in 2018, which themselves were well below the levels of Winter Olympics past. But to hear the International Olympic Committee tell it, there’s no problem, no problem at all. . . . In the United States, though, with the exception of the post-Super Bowl bump, ratings for the Games have bounced off the bottom of the ocean floor at historic lows.

No, it’s not only a viewer boycott of China that’s driving the low ratings, but it’s hard to believe that it’s not a factor. Viewers around the world have a lot of reasons for antipathy toward China these days — from the ongoing Uyghur genocide, to the crackdown on Hong Kong, to the aggressive moves towards Taiwan, to that virus that started in Wuhan which has killed almost 6 million people around the world officially and perhaps many, many more.