Half of Gen Z voters — and 1 in 4 U.S. voters overall — have lied to people close to them about who they're voting for, according to the latest Axios Vibes survey by The Harris Poll.
Why it matters: Voters 18-27 who came of age during the hyper-polarized Trump era appear to be among the most sensitive to perceived pressure and judgment from friends or loved ones.
"There's a new privacy emerging here, where it's far more convenient to either lie or not talk about it," said John Gerzema, CEO of The Harris Poll, which is not affiliated with Vice President Harris' campaign.
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