Ben & Jerry’s July 4 Tweet Goes Off Like a Busted Firework

“The US was founded on stolen Indigenous land. This year, let’s commit to returning it,” the company’s post read.

Ice cream powerhouse Ben & Jerry’s blew up the internet on the Fourth of July with a social media post that many critics claimed was contradictory and unpatriotic.

On the morning of July 4, Ben & Jerry’s recognized the holiday with a tweet.

“This 4th of July, it's high time we recognize that the US exists on stolen Indigenous land and commit to returning it. Learn more and take action now,” the company wrote with a link to a blog post on its website.

This 4th of July, it's high time we recognize that the US exists on stolen Indigenous land and commit to returning it. Learn more and take action now: https://t.co/45smaBmORH pic.twitter.com/a6qp7LXUAE

— Ben & Jerry's (@benandjerrys) July 4, 2023