Bumble drops women-first chat rule as dating apps seek engagement boost
Culture,Young People,Technology,Internet,Family And Marriage,Sex,Women,Social Media,General News
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Bumble on Tuesday said it would begin allowing either person in a match to send the first message, dropping the women-first messaging rule that has been a defining feature of the dating app since its launch in 2014.
The move comes as dating-app companies across the globe grapple with user fatigue toward traditional swipe-based platforms and slowing growth, prompting some, including Bumble and Tinder-owner Match Group, to roll out new features and artificial intelligence-powered tools aimed at improving engagement.
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