Sustainable Model for Independent Theatrical Cinema in India Launched by First Ray Films, Max Marketing

Two Indian entertainment companies are teaming up to tackle one of the industry’s most persistent challenges: creating viable theatrical pathways for independent films in a market dominated by big-budget studio releases. First Ray Films and Max Marketing have launched a strategic partnership this week designed to develop more targeted distribution and marketing strategies for small and mid-budget productions, addressing what they see as systemic inequities in how films are promoted and released regardless of their actual budgets. The collaboration pairs First Ray Films’ production expertise with Max Marketing’s extensive campaign...